All this while still only discussing features of the Citizen watch, not promoting a specific style. This concept created a nationwide buzz around the products and slowly they caught and overtook Seiko and the number one position in the United States.""During the 1980's, when watches started to become more than just a timepiece, Citizen became the number one selling watch in the United States. With catchy phrases as ""You can never be too rich or too thin"", they introduced the thinnest quartz watch in existence.
Their creative department has always been on the cutting edge to offer their customers the best quality and styles of any watch manufacturer.""During the early 2000's, they introduced the thinnest light powered product coming in at under 4.5 millimeters in thickness. This line of products included two features never combined in a watch before. It was the thinnest and it was powered by the sun. The line invigorated a market that had been flooded by inexpensive imported products. The Elegance line of watches had been introduced in the 1990's and had not done too well.
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